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Your Website Can Help Your Business Weather Difficult Times – Here’s How

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In times of difficulty, it can be hard to keep a business afloat. One way to stay competitive and make sure your business is seen by potential customers is to update and refresh your website. Today, AJM Associates shares some time-tested tips and tricks that will help you make the most out of your website during tough times.


Fix Broken Links


Broken links can hurt the reputation of your website and may lead to customers leaving without making any purchases. To prevent this from happening, use online coding tools to search for broken links on your site and fix them as soon as possible. This will ensure that customers have a smooth experience when they visit your website.


Enhance Navigation


A cluttered website can be overwhelming for customers, so it’s important to keep navigation simple and organized. Make sure pages are easy to locate and that customers don’t have to click through too many pages before they find what they’re looking for. Also, Wix recommends adding a search bar or drop-down menus so that customers can quickly find what they need without having to navigate throughout the entire site.


Update Your Content


Organizations of all sizes must stay ahead of the competition by regularly refreshing their content. Keeping your website information up-to-date and providing helpful blog posts can have a big impact on potential customers. It not only catches their attention but also adds value.


Infographics are a great way to engage visitors on your website as they provide visual stimulation while also conveying information in an easy-to-understand manner. Eye-catching visuals with infographics are a great way to communicate with customers on a new normal level. These are easy enough to create and design with the help of an infographic maker.


Ideally, an infographic should include pertinent information and graphics appropriate for the message you want to get across while still maintaining your brand’s unique visual style. Besides the data that is to be presented, purposeful fonts and colors should also be carefully chosen.


Make Your Website More Dynamic


A static website isn’t always enough anymore — businesses need dynamic websites that are constantly evolving with new content and features added regularly. Consider adding interactive elements, such as polls or quizzes, which engage customers. To encourage interactivity, you can offer prizes to select participants for filling out polls or quizzes. Using an API to automatically generate a gift card – whether it’s a Visa prepaid card or even a gift to one’s charity – is a great prize and a great way to engage people on your site. To find out how such an API works, click here for more info.


Further, you could add video tutorials or webinars, which provide even more information about what you offer while also attracting potential customers who may not have been interested in simply reading text on a page.


Optimize for Search Engines


Need to up your online game? Digital Marketing Institute notes that SEO is the key! Targeting relevant keywords and crafting descriptive meta descriptions can get you higher rankings on search engine results pages, putting you ahead of other competitors who offer similar services or products.


Consider using intelligent automation to improve your website's performance. Intelligent automation apps and technology automates your processes for highest efficiency. These tools combine advanced process automation, data integration, and business intelligence proficiency to help businesses streamline operations, reduce costs, and improve overall outcomes. When looking for a robust automation solution, this may be useful. Put yourself in front of potential customers with these essential steps, so you don't miss out on important leads.


Make Your Business An LLC


If you haven't already done so, consider registering your business as an LLC (Limited Liability Company). This protects you from personal liability if anything goes wrong within the business, plus you enjoy tax benefits, too, depending on where you register. Put some time into researching different laws concerning LLCs within your state before switching your business legally to an LLC structure.


Use Tech to Stay Ahead of the Curve


Staying ahead during difficult times requires preparation, but it also offers many rewards along with new challenges. Your website can be a big factor in your ability to make it through rough patches. The above best practices and steps toward staying competitive will put you at ease as you take your business (and your website) through troubled times.


Guest Blogger: Megan Cooper from www.reallifehome.net


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