AJM Associates, Inc.
Individual Insurance
New Marketplace Agent Authorization Requirement Starting October 12, 2027
CMS’s new agent authorization and consumer identity verification requirements start to take effect today, October 12, 2026. Agents must use an Enhanced Direct Enrollment (EDE) platform, such as HealthSherpa, for Marketplace enrollments, application changes, and Agent of Record (AOR) updates. The Marketplace Call Center no longer supports these activities.
The Centers for Medicare & Medicaid Services (CMS) now requires all consumers to officially authorize their agent before we can access or service their ACA Marketplace account. This verification only applies to consumers on Marketplace, receiving a subsidy, and not Off Marketplace.
What this means for you: Without your explicit consent, we will not be allowed to review your current plan, quote alternative options, or submit coverage on your behalf.
What to expect next:
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You will receive an email or text message from HealthSherpa on our behalf asking for your authorization.
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Simply click the link in the message and follow the quick prompts to confirm your consent. (Note: CMS may ask you to verify your identity during this step as an added security measure).
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Once confirmed, you’re all set! We’ll have the official approval we need to manage your coverage for the coming year.
Please keep an eye out for this message from HealthSherpa and confirm it as soon as possible so we can continue serving you without interruption!
"HealthSherpa is the official, CMS-approved technology platform our agency uses to manage federal Marketplace (ACA) health plans. Think of it as a secure bridge to HealthCare.gov that lets us quote options, verify tax credits, and submit applications for you safely and quickly."
Protecting You Today For What Tomorrow May Come
With the cost of healthcare on the rise, you cannot afford to take any chances. As an individual, you are most likely responsible not only for yourself, but also for your family. In order to protect your health and financial wellbeing you want to ensure that you have the proper Health Insurance plan that can cover your every need . At AJM Associates we offer Individual and Family Health Insurance plans to those who do not receive health benefit packages from their current employer, or are either self-employed, unemployed, or a student. Our various types of Individual and Family Health Medical Insurance options include:
Medical Insurance
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HMO (Health Maintenance Organization)
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EPO (Exclusive Provider Organization)
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PPO (Preferred Provider Organization)
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POS (Point-of-Service)
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HSA (Health Savings Account)
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Short Term Medical
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International Travel Medical Insurance
Each insurance carrier and option differs in cost and benefits, it is important to discuss your unique needs with an insurance expert who can keep you, your spouse, and your children covered under the right plan at a price you can afford. At AJM Associates the right plan doesn't just stop with Medical Insurance. We provide additional lines of individual coverage including:
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Dental Insurance - Instant Quote Below
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Disability Insurance
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Life Insurance
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AJM Associates is proud to partner with Delta Dental of Michigan to offer affordable dental options through Mysmilecoverage.com
AJM Associates is proud to partner with Humana to offer affordable dental options.
AJM Associates is proud to partner with VSP® Individual Vision Plans to offer affordable vision options. Find a plan in your area today!
Find a Health Insurance Plan That’s Right For You