HAP - Now Health Alliance Plan by Henry Ford Health

HAP is now Health Alliance Plan by Henry Ford Health. For over 40 year, Health Alliance Plan and Henry Ford Health have been working together to bridge the gap between coverage and care. According to the carrier, their new brand is built around the idea of alliance, being all in on a more connected, human-centered healthcare experience for their members.

The change is a brand evolution and not considered an organizational restructuring. Their refreshed brand makes their connection to Henry Ford more visible, highlighting a more coordinated approach to coverage and care.

It does not reflect a change in their provider network or their partnership with providers across the state, including providers from outside the Henry Ford Health network.

ASR Health Benefits, their third-party administrator for employers with self-funded plans is also being updated as part of this evolution. ASR is becoming Health Alliance TPA by Henry Ford Health, reflecting a clearer connection to Health Alliance Plan and Henry Ford Health.

This is a phased transition and you will start to see the new name out in the community as well as new materials featuring their new logo in the early fall.

For members plan, ID cards, and benefits are staying exactly the same. If you have a flex card, your card and benefits will remain exactly the same. You’ll continue to have access to providers both within and outside of Henry Ford Health.

Members should expect to receive new, updated ID cards coming this fall!