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GeoBlue International Health Insurance - Rebrands

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GeoBlue is now Blue Cross Blue Shield Global Solutions (BCBSM Global Solutions).


For nearly 30 years, the trusted international health insurance—was known as GeoBlue. Today, they announced they've changed their name to Blue Cross Blue Shield Global Solutions.


This new name makes clear their connection to the well-known and trusted Blue Cross® and Blue Shield® family of brands. It also highlights their continued commitment to supporting people who travel, work, study or live abroad.


It’s the same trusted team and products you know. Now with a new name and look. And a single, streamlined website that better reflects their purpose: simplifying the international healthcare experience for the globally mobile.


What’s new.

  • A new name and logo

  • A fresh look and a single, streamlined website designed to make it easier to learn about and find the right international health insurance plan for your needs

  • Simpler, clearer product names to help you quickly find the right plan for you


What’s staying the same.

While their name has changed, everything you rely on them for today stays the same. You’ll still get the same great products, services and support from the team you know and trust.


Don’t worry! The plan coverage, benefits and services that members have are also not changing.


What’s ahead.

The brand change is happening over the next 18 months, so you may see their former brand and their new brand in different places.



Blue Cross Blue Shield Global Solutions is the trade name of Worldwide Insurance Services, LLC (Worldwide Services Insurance Agency, LLC in California and New York), an independent licensee of the Blue Cross and Blue Shield Association and is made available in cooperation with Blue Cross and Blue Shield companies in select service areas. Blue Cross Blue Shield Global Solutions is a Brand owned by the Blue Cross and Blue Shield Association. Coverage is provided under insurance policies underwritten by 4 Ever Life Insurance Company, Oakbrook Terrace, IL, NAIC #80985 under policy form series 55.202. 4 Ever Life Insurance Company is an independent licensee of the Blue Cross and Blue Shield Association.

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