While unemployment rates remain high, many employers may find themselves struggling to connect with the right candidates.
Current Employment Market
According to the Society for Human Resource Management, job seekers in the post-coronavirus employment market are prioritizing safety in the workplace and looking for stability with career-oriented opportunities rather than short-term employment.
Employers may want to consider how their employer brand and recruiting methods are resonating with the current employment market.
Steps You Can Take
Employer brand is as important as ever. Relevant topics include:
Your COVID-19 response
Actions you’ve taken to keep your workplace safe
Your benefits offerings (including sick leave and mental health support)
Your career-oriented job opportunities
To effectively engage with job seekers, employers should consider:
Establishing an online presence
Aligning the employer brand with recruiting
Conducting virtual interviews
Recruiting methods will vary for every employer—ensure that your core strengths are transparent to job seekers.