4 Virtual Recruitment Strategies



During the COVID-19 pandemic, many recruiting budgets have been slashed, and employers are struggling to find talent. However, virtual recruitment can help HR teams address talent shortages.


Virtual recruitment is the process of pursuing, vetting and hiring candidates electronically. Here are four strategies:

  1. Host Virtual Career Fairs - Hosting a virtual career fair allows interested parties to learn more about a company—much like in-person career fairs. Topics typically include a discussion of career opportunities and help inform potential recruits about the workplace.

  2. Strengthen Your Online Presence -Any organization looking to recruit virtually must have a strong online presence. This includes maintaining multiple social media profiles, posting content regularly and interacting with followers. Having an attractive social media presence will help encourage candidates to follow and like the content the company posts. In turn, this provides a steady stream of passive recruiting leads.

  3. Broaden Your Search - Some employers are allowing workers to remain remote indefinitely. If a position has no in-person work requirements, employers can consider expanding talent searches to a more geographically distant candidate pool.

  4. Invest in Quality Audiovisual Equipment - Appearance matters in interviews to all parties involved, and this equally applies to virtual interviews. When speaking to candidates virtually, using a quality camera and microphone will say a lot about an organization’s investment in employees.

Employer Takeaway


Virtual recruiting takes investment, but it can be well worth the effort when done correctly.



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